In Texas hold’em poker, ‘floating the flop’ is an intermediate, or advanced, bluffing technique used to defend against the continuation bet, or ‘c-bet’, which can, itself, be a bluffing technique. Aggressive players frequently follow a pre-flop raise with a bet on the flop – that is, a continuation bet – regardless of whether or not they hit the flop, but floating the flop allows player to turn a continuation bet on a weak, non-made hand against his opponent.
Floating the float is best done when in position – that is, when you are the last player to act in a hand – in a heads-up pot, against a tight-aggressive opponent, who frequently raises pre-flop and continuation bets. The idea is that you lead your opponent to believe that you have a legitimate hand, by calling pre-flop and calling his or her continuation bet on the flop, with a view to forcing him or her to check on the turn card.
If your opponent shows any sign of weakness, by checking to you, you are in perfect position to take the pot by betting heavily on the turn, at three-quarters of the pot size, to make it too expensive for him or her to continue. Otherwise, if your opponent bets heavily on the turn, you can fold safe in the knowledge that you probably have an inferior hand in any case or, if he or she bets weakly on the turn, perhaps re-raise, although this is a dangerous tactic, especially against an unfamiliar opponent.